so disney started this advertising campaign where carefully chosen celebrities pose as characters from beloved disney movies. i'm a little stunned by who they selected to play certain characters but the quirky moments and ideas behind the photos are really intriguing. the quality of the photos are pretty amazing as well, thanks to annie leibovitz. i had to scrounge around to find all the pictures, so forgive the uneven sizing.

i can totally see whoopi goldberg as a crazy whimsical genie. she's looking a little too mischievous for me though.

now this photo looks a little too contrived to me, though props to disney for getting a deer in the shot. would have liked to see more hair flying - the background looks too windy for jessica biel's hair not to be a little more blown. my favourite memory from this movie is pocanhontas talking to grandmother willow - now that would have been an awesome shot.

gisele bundchen as wendy, tina fey as tinker bell, and mikhail baryshnikov as peter pan. i love the moment, but think that mikhail is on the wrong side of 8 to be playing peter. actually, so is gisele bundchen, though she is beautiful in this shot.

david beckham plays prince phillip. i'm really enjoying that disney is shooting princes - disney movies have always been dominated by its princesses, and i'm glad to see a male take the lead.

i love rachel weisz. i'm not so sure i love this shot. there's a really cute one of her feeding a doe (candids) though.

this is one of my favourite shots. the background reminds me of the magestic isles of skye in scotland...what could be more appropriate for king arthur (roger federer)?

okay, this is possibly my least favourite shot of the lot. jlo and marc anthony? on a magic carpet? it takes away from the inventiveness of this series. the carpet is gorgeous though.

this is alice, the mad hatter, and the march hare, played by beyonce, oliver platt, and lyle lovett respectively. again, liking the non-traditional vibe.

what would a disney dream cast be without a cinderella? here we have scarlett johansson running away from the ball. it's a beautiful picture and very evocative of the movie, but for some reason, it's not sitting well with me. i think i would have liked to see her busy working instead of speeding away. or maybe standing beside a pumpkin...haha.

last shot of the day: julie andrews and abigail breslin as faeries (from pinocchio). best casting for a photo yet.